Generic products available for inventory control or relationship enhancement seem to offer an easy solution to the distribution dilemmas faced by wineries. But even the slickest package is useless if it too complex or simplistic to meet the challenges of the wine industry, and the specific challenges of your winery. An unused or underused package can be worse than no package at all. One size does NOT fit all.

Consolidation of distribution has meant that small wineries have a difficult time commanding the attention of their distributor sales staff. It is also increasingly difficult for small and medium sized wineries to find distribution in a given market. Most wholesalers also sell spirits and beer which means even less attention paid to wine brands. Differentiating a brand from its competition becomes a key factor in your market positioning.

Buying an "off-the-shelf" software package can cause a winery to use an overly complicated package, or one that is "dumbed-down" to the lowest common supplier challenge. Our wine industry expertise allows DeVineWare to develop customized databases designed to enhance the specific needs and brand management of an individual winery—not a brewery, distillery, or factory.

Utilizing DeVineWare's user-friendly "Account Commander" interface, you can:

• Tie sales history with contact notes/customer relationship management;
• Provide breakthrough service by integrating purchase history, contact information and records of conversations and interactions;
• Maintain relationships independently of distributor's sales force, providing the highest level of service to key accounts; and
• Integrate, facilitate, and support communication between distributors and restaurants by the winery, differentiating the winery from its competition.
  

DeVineWare's database services allow you to: