Wine making is an agricultural endeavor at its roots, and as such most wineries don't have the resources to pay attention to Information Technology, Sales and Marketing of their wine. It takes a special organization to work with the Wine Industry, as general IT and Communications companies don't have this acumen.

The DeVineWare team has great passion for the wine industry as do our clients. We do not have any clients outside of the Wine Industry; therefore we stay on the forefront of industry changes.

We believe the two biggest issues confronting wineries are distributor consolidation and never seen before explosion of brands. Consolidations in the US wine industry have cut the number of distributors from ten-thousand to one-thousand, ten years ago to now, respectively. Ten of the largest distributors in the United States account for ninety percent of all wine sales. Consolidation of distribution has meant that wineries have a difficult time commanding the attention of their distributor sales staff. It's also increasingly difficult for small and medium sized wineries to even find distribution. Most wholesalers also sell spirits and beer which means even less attention paid to wine brands.

The battle for visibility is becoming increasingly difficult as the number of wineries increase and consumer choices grow. Wineries have to reevaluate their sales strategies and delivery mechanisms. New actionable tools are needed to improve the effectiveness of their sales efforts.

DeVineWare has the people, expertise and passion to work with your specific issues and get you up front and visible in your channeled markets. We have the DeVineWare database which tracks all sales in one place, so that you don't have to work with disparate or individual systems that don't share information. If you want to see all your sales in a particular market, we provide Distribution, Direct to Consumer, Wine club Brokers, and tasting room sales all in one system. Never before could any company provide these types of tools.